Tim Ash:

The whole discipline of decision-making theory is based on the understanding that people have warped perceptions of themselves. They don’t make rational decisions.

People consistently overestimate their own skills, influence, and importance. In one survey, 80 percent of participants reported that they were above-average drivers.

You have to let go of your own professional ego structure long enough to let the following truth sink in:

Your Baby Is Ugly: Your landing page has significant and fundamental problems.

The whole discipline of decision-making theory is based on the understanding that people have warped perceptions of themselves. They don’t make rational decisions.

– From Your Baby Is Ugly